The rich culture of the Japanese through Anime educates the child and adult population across the globe. What makes the films popular? How will a community in the remote parts of South America get to know of the existence of Anime filming? This is a click of a button away, thanks to digital solutions- marketing automation.
Emails, internet messaging services, and social media have become the most common way of global communication. Marketing automation capitalizes on that in their feature to create awareness of Anime in the global arena. Email marketing and leadpages and clickfunnels are the 2 powerful CRM tools in marketing automation.
Email marketing involves sending of Email campaigns to the targeted audience, monitoring of any action taken and any response on the Email campaigns. Some of the automated features like auto-responders integrate the operations and customer service department in one toolkit promoting anime among citizens globally.
The integration of social media to the toolkits comes in handy to increase awareness of the film animation. In fact, the nature of social media is such that people tend to associate with the trending news and skills. If all your friends on social media circles talk of Anime, you will not want to be the odd one out, automatically you will follow suit – a passive promotion of the animation filming.
Leadpages and click funnels promote the uptake of Anime in various angles. A visitor by chance or guesswork gets al link to your website, how do you get to have him on board, a popup window with an enticing message on getting information on Anime is essential to allow him to fill a form for you to capture his Email address- an essential communication tool in promotion through marketing automation.
Escalate this further through customized Email campaigns on Anime films to ignite his interest and get to participate. A single Email campaign is not sufficient, too many of them within a short time is not good either, it sends a message of desperation or bothers making the recipient to click the unsubscribe button without a second thought. Constant reminders with catchy titles send positive signals even to uninterested parties making the film popular.
The traditional take-or-leave advertisement is run over by time. People buy benefits, make a blog and link it to the Email campaigns to give a recipient a positive outlook of Anime in their daily lives. Careful use of various features of marketing automation promotes Anime to popularity.
You are in the film industry, why not use audio-visual tools as opposed to print to give you recipient a sleek preview of Anime. Visual content has more impact and builds one’s curiosity. Why not send a short video of social media platform and a link to the video on Email campaigns and referral links? The sleek preview of the video ignites the curiosity of the audience, then a step of faith to visit the Anime website to get a full version because of the positive impact, use that chance to capture leads and create a sales funnels for the benefit of sales conversion.